Australia Post spends a lot of time and money on spin, talking about the need to compete with the rest of the parcel contractors in the market place, to keep pace with the changing needs of the business.
Let’s explore this spin. Australia Post has the biggest footprint in Australia. They have more than 4,400 outlets all over Australia. They would win hands down if push came to shove, and the only factor in the equation was position. It would seem that Australia Post is under the misinformation that position is the only factor in the equation. How wrong they are!